New eCommerce website turns REG247 into a market player in record time

Zero to 30,000+ monthly website visits in 4 weeks
SEM Rush Domain Authority score of 20 in 4 weeks
Over 1,000 orders and leads in 4 weeks
Brand Overview

REG247 is a new entrant in the highly competitive vehicle registration market.
They are a specialist company connecting buyers and sellers with a huge range of registrations and a wide variety of price.
The team provides a fuller, quicker customer experience regardless of how you contact them. They are laser-focussed on every detail across web and phone, ensuring the best omni-channel experience in the market.
Key Challenges
They are a specialist company connecting buyers and sellers with a huge range of registrations and a wide variety of price.
The team provides a fuller, quicker customer experience regardless of how you contact them. They are laser-focussed on every detail across web and phone, ensuring the best omni-channel experience in the market.
REG247 is a new entrant in the highly competitive vehicle registration market.

Our Process
We conducted our standard comprehensive research, considering their current immediate opportunities and longer-term potential for growth.
With this in place, we then executed our 136-point checklist, prioritising the items with the highest impact. For Sky Plastics, there were some very obvious opportunities.
SEO – large search volumes for relatively untapped keywords search as ‘number plate viewer’, ‘put a private number plate on a car’.
Our market research showed that some of the website offers from existing players had high friction points such as the need to create an account to view number plates.
There were sometimes limited options for transferring the registrations to a car. We need to find a broad offer that would delight all customers, no matter how they wanted to buy.
Website responses were often slow. We needed a bespoke site administration panel that would allow the admin to get back to customers at lightning speed.
Our Solution
To deliver rapid search across millions of records, a custom eCommerce solution was developed using a Node.js back end and React front end.
We carefully considered the customer experience, including the option to search by name, initials, car brand etc from any place on the website. Search results always appear in fraction of a second. We used Figma to build our all the designs.
We added engaging features such as seeing your desired plate on several different car marques, from both the front and the back of the car.
We created simple, customer friendly solutions such as a quick-list function for sellers to get their registration listed on the site in less than 2 minutes.
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