Season lowers TCO and increases conversion rate by ditching Magento for Shopify
Lower total cost of ownership (and stress)
Shopify often beats Magento with a lower total cost of ownership as a lot of the development effort is rolled up into the monthly Shopify subscription.
23% increase in conversion rate at re-launch
Our Shopify migrations typically deliver increased conversion rates from aggregated gains from home, collection, product, basket and checkout pages.
New website reflects the brand's ambitions
Our clean, modern designs helped to showcase the amazing product ranges Season offers. It's also built to allow rapid, low-effort changes so it's fit for the future.
Brand Overview
Season is an independent group of cooks, chefs, cookshops and cook schools aiming to make dining to home more of a pleasure.
Key Challenges
Season was running its online store on an outdated version of Magento. They were considering whether to take a large one-time cost to upgrade the current platform or consider Shopify as its long-term partner.
They also had several frustrations with Magento with security management headaches and time / cost to make time-bound updates to the site.
Our Process
Our UX analysis also showed a high probability of a significant increase in conversion rates. The research for this includes looking at GA4 conversion data and screen recordings of customer journeys, so we had a high degree of confidence in this outcome.
Once Season decided to go ahead, our kick-off process began, researching customers, competitors and the market. From here, we planned the sitemaps and wireframes to ensure a seamless customer journey and the best SEO set-up.
Next came our research-based design process using Figma as our tool of choice and finally into the build. This included creating a custom app to help manage inventory across multiple locations.
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