Escaping the Google Ads trap; gaining £1m per annum in turnover from SEO
Zero to 20,000 website visits per month from SEO
142 products on page 1 of Google in 3 months
Over £1m in annual revenue from SEO
Brand Overview
Sky Plastics has a highly competitive range of plastic products for trade customer and homeowners.
With a very strong offline presence and reputation, Sky Plastics went online with an aggressive Google Ads strategy. This has given them a great foothold in the online space.
Key Challenges
Sky Plastics business was growing rapidly.
However, their sales were highly reliant on Google Ads. The channel was becoming increasingly expensive, and margins were coming under pressure.
As well as the need to improve AOV and CVR on the website, a more cost-effective traffic source was required.
SEO was the obvious source with hundreds of thousands of searches taking place in Google across the UK across their products and categories.
Our Process
We conducted our standard comprehensive research, considering their current immediate opportunities and longer-term potential for growth.
With this in place, we then executed our 136-point checklist, prioritising the items with the highest impact. For Sky Plastics, there were some very obvious opportunities.
Setting up product schema properly for higher CTR.
Setting up collection pages to rank for target keywords
Fixing all the unoptimised collections to no-index
Setting up key collections pages’ directive to be crawled
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