Expert ecommerce insights
Get the latest on what the fastest growing brands are doing and paying attention to.
Visualisation tools in Home & Garden ecommerce: how interactive experiences drive sales
The Home & Garden e-commerce sector has always relied heavily on inspiration and imagination. Customers are investing large sums of money in how their space will look, feel and function. Yet one challenge always remains: helping shoppers confidently picture products in their own home before buying.
10 things that get missed in Home & Garden ecommerce (and how to fix them)
Selling for the Home & Garden online is not the same as selling a t-shirt. Whether you sell £30 lampshades or £3,000 sofas, the customer journey is different, the decision cycle can be longer, and the buyer’s emotional investment is larger. However, many Home & Garden stores are built as if they’re shifting fast-moving consumer goods: standard theme design, standard apps, and standard customer journeys.
Shopify POS for Home & Garden: why online vs offline isn’t a competition but a connected customer journey
For home and garden retailers selling high-value products, the question isn’t whether e-commerce or the showroom matters more. It’s understanding how Shopify POS turns both into one connected experience.
Why your high-ticket product detail pages need a completely different strategy
Most ecommerce product detail page (PDP) advice is written with a £20 t-shirt or £10 iPhone case in mind. Here’s what changes when you’re selling something that costs hundreds or thousands of pounds.
Shopify vs WooCommerce – what platform is best for your store?
A head-to-head comparison of Shopify and WooCommerce. Find out what’s the best fit for your store across ease of use, pricing, features and your business type.
How to migrate from WooCommerce to Shopify – the ultimate guide
Thinking of migrating from WooCommerce to Shopify. Get the bird’s eye view on how to do this to maximise sales and minimise cost and stress.