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eCommerce Director -
Tim Ranscombe
The Home & Garden e-commerce sector has always relied heavily on inspiration and imagination. Customers are investing large sums of money in how their space will look, feel and function. Yet one challenge always remains: helping shoppers confidently picture products in their own home before buying.
Selling for the Home & Garden online is not the same as selling a t-shirt. Whether you sell £30 lampshades or £3,000 sofas, the customer journey is different, the decision cycle can be longer, and the buyer’s emotional investment is larger. However, many Home & Garden stores are built as if they’re shifting fast-moving consumer goods: standard theme design, standard apps, and standard customer journeys.
For home and garden retailers selling high-value products, the question isn’t whether e-commerce or the showroom matters more. It’s understanding how Shopify POS turns both into one connected experience.
Most ecommerce product detail page (PDP) advice is written with a £20 t-shirt or £10 iPhone case in mind. Here’s what changes when you’re selling something that costs hundreds or thousands of pounds.
A head-to-head comparison of Shopify and WooCommerce. Find out what’s the best fit for your store across ease of use, pricing, features and your business type.
Thinking of migrating from WooCommerce to Shopify. Get the bird’s eye view on how to do this to maximise sales and minimise cost and stress.
